Built to close the loyalty gap

Somewhere along the way, most of us just accepted that we're probably paying more than we should for things like our phone plan or internet service. It's not that we don't care — it's that keeping up with it feels like another job, and life is already full enough.

The thing is, service plans change constantly. Providers update their offerings, new options come to market, rates shift — and none of that gets communicated back to existing customers in any useful way. So the plan you signed up for two years ago might look pretty different compared to what's available today, and you'd have no way of knowing unless you went looking. That gap has a name — the loyalty tax — and most households are absorbing it without realizing it.

We built PlanAlert because we think that's a solvable problem. You shouldn't have to become a semi-professional comparison shopper just to stay on a reasonably good plan.

The way it works is pretty simple: you tell us what plans you're on, and we watch the market for you. When something meaningfully better comes along, we let you know — not a generic list of options, but a real comparison against what you're actually paying right now. You can act on it or ignore it, but at least you'll know.

We're starting with cellular and internet, where plan changes are frequent and the savings opportunities tend to be significant. Over time, we'll be expanding into insurance, loans, and other household services — the goal is eventually having one place that's quietly watching all of it for you.